Mr. Peanut

Mr. Peanut, logo for Planters Peanuts, in 1923, 1949, and 2001 — source unknown

“Virginia’s world-renowned peanuts are grown in Southeastern Virginia’s sandy soil, where the climate is ideal for producing large peanuts. Because of their large kernels, Virginia peanuts have acquired the reputation of being the “Cadillac” of peanuts. Consumers value Virginia peanuts, not only for their large size, but also for their outstanding flavor and crunchy texture.”
Virginia Department of Agriculture and Consumer Services

“Norfolk enjoys the distinction of being the largest peanut market in the United States….There are six firms in Norfolk, whose firms last years footed up $1,080,000. They occupy handsome brick warehouses from three to six stories high and fitted with the latest improved machinery. There are about 650 laborers employed, women, girls and boys, at from 4Ce to $1 a day. The clerical force will number 50 men who are paid from $1.50 to $4 a day….Norfolk practically controls the markets of the world, but since 1884 prices have had a downward tendency.”
“The Trade of Norfolk (The Peanut Trade),” Norfolk Virginian, 1 January 1895, page 3, column 2

“About eight o’clock last evening, the alarm of fire was turned in through telephone box 14, summoning the department to the large five story building on the corner of Water and Taylor streets occupied by Messrs. Etheridge and Wright doing business as Merchants’ and Farmers’ Peanut Company.”
“Norfolk Visited by Another Destructive Fire; A Big Blaze in the Peanut District Last Night Results in A Very Heavy Loss,” Norfolk Virginian, 27 September 1896, page 1

“Mr. Peanut was born when 14-year-old Suffolk, VA resident Antonio Gentile won a Planters-sponsored sketch contest calling for a new brand icon in 1916. An advertising agency on the brand later added Mr. Peanut‘s top hat, cane, monocle, white gloves and spats to give the legume a sophisticated look. This savvy spokes-nut has it all–a national fan club of Peanut Pals, a plaque on the Madison Avenue Advertising Walk of Fame, and endless style and wit. He will continue to delight nut fans nationwide in this milestone year for Planters.”
KraftHeinz, Press Release, April 20, 2016.